TAMPA, Fla., March 29, 2004/PRNewswire/ - Continuing with its aggressive expansion efforts throughout Central Florida, Amscot Financial recently opened a new location at 11010 Casey Road.

Designed to serve the residents of North Tampa and its surrounding communities, the new branch will offer check cashing, free money orders, payday advances, electronic filing and income tax preparation services, as well as Western Union money transfers, prepaid MasterCards and prepaid wireless minutes.

The company also has plans to open 30 new branches throughout Central Florida within the next year, including the company's first Orlando units this spring.

"I am excited about the opening of our new branch on Casey Road as it will further aid us in our mission to provide convenient retail financial services and the highest quality of customer service," explains President and CEO Ian MacKechnie.

"Like all Amscot Financial branch offices," he adds, "this new branch will be open seven days a week, 365 days a year to meet our customers' demands for the most convenient and immediate access to our vast array of tax and retail financial services."

Hours for the new location will be Monday through Saturday 8 a.m. until 9 p.m. and Sunday 10 a.m. until 8 p.m.

Headquartered in Tampa, Fla., Amscot Financial, along with its subsidiary, Amscot Tax Service, is a leading provider of convenient retail financial services for the mainstream consumer. Founded in 1989, the company provides payday advance, check cashing and income tax preparation services through its more than 1,500 Associates working in over 50 locations throughout Central Florida. For additional information, please visit the company's web site at www.amscotfinancial.com.